GenAI.

GenAI, also known Generative AI, is a subset of artificial intelligence that focuses on creating new and original content.

Over the past two years, I have immersed myself in all things generative AI, exploring its tools, applications, and implications for future creative workflows and the broader industry.

Specialising in developing workflows that leverage generative LLMs and diffusion models to solve creative challenges.

Through an “AI mindset” and a “strategy of exploration,” I have re-examined everyday tasks to identify opportunities where GenAI can augment, automate, or amplify business and production processes.

My work includes building bespoke pipeline solutions for generative content creation, primarily using tools such as Stable Diffusion, SDXL, Flux, and other open-source models. These pipelines are integrated with platforms like ComfyUI, RunwayML, and LumaLabs / Dream Machine to ensure seamless and efficient workflows.

The AI-driven processes are blended with traditional content creation tools to generate innovative, high-quality outputs that balance cutting-edge technology with established creative practices. 

I specialise in crafting visually rich prompts that generate new concepts, visuals, and creative directions. By focusing on specific themes and structuring prompts in a deliberate sequence, I guide the creative process to produce striking and original imagery. All generative outputs are created using a ComfyUI workflow, enabling streamlined production of visually stunning results.

My expertise lies in merging traditional media knowledge with advanced AI technologies, pushing the boundaries of creative expression and delivering end-to-end production solutions.